Influencer Marketing ROI Calculator

What could influencer marketing be worth for your e-commerce store?

Enter your own numbers and see your potential with Make Influence — measurable influencer marketing built for online stores.

Your store

What is your average order value?

€

What is your approximate gross margin?

How many orders do you receive per month today?

orders/mo.

How much do you spend on paid ads per month?

€

What is your current paid ads ROAS?

× ROAS

Your influencer campaign

How many creators do you want to test with?

10creators

How many sales per creator per month (conservative estimate)?

3sales/creator

What commission rate will you offer creators?

10%

Product gifting cost per creator

€/creator

Time savings

Do you currently spend time managing influencer marketing manually?

Hours spent finding and contacting creators per month

hrs

Hours spent on agreements, contracts and follow-up per month

hrs

Hours spent on tracking, discount codes, sales and payouts per month

hrs

Internal hourly rate

€/hr

Your estimated results

Total direct value per month —

Gross profit

—

Time saved

—

Combined

—

⏱

Make Influence saves you 30 hours per month

Equivalent to €2,010 in reclaimed team time — hours you currently spend on manual influencer work

Finding & outreach

10 hrs

Agreements & follow-up

10 hrs

Tracking & payouts

10 hrs

Estimated additional revenue
—
per month

Estimated influencer ROAS

—

Recommended starting point

—

creators to start with

For comparison, your current paid ads ROAS is 3.0×.

Calculated conservatively at entry-level pricing. On larger plans, your platform costs may be proportionally lower.

The hidden value

Beyond tracked sales, influencer marketing can strengthen your entire marketing performance.
When customers discover your brand through creators they already trust, it builds recognition, credibility and social proof — improving conversion rates and paid social performance across every channel over time.

Estimated indirect marketing value

—

Conservative estimate based on additional revenue. Represents potential added value from brand awareness, social proof, reusable UGC content and improved performance across your other marketing channels. Not a guarantee.

Potential impact on paid social performance and overall marketing ROI

When more customers have already seen your brand through creators, your paid ads benefit from greater familiarity and trust. This can lead to lower CPCs, higher conversion rates and a stronger overall ROAS — reducing your customer acquisition cost (CAC) over time.

Lower CAC over time Higher conversion rate Better paid social performance Improved ROAS across channels Stronger brand awareness

🤝

More trust

Creator recommendations carry weight because they come from someone the audience already follows — not a paid ad. That trust transfers directly to your brand and drives purchase intent.

📈

Better paid performance

An audience that has already seen your brand through creators is warmer. Your Meta ads and paid social campaigns can potentially achieve lower friction, higher CTR and better ROAS over time.

🎬

Reusable creator content

UGC and creator content can be repurposed as social proof, ad creatives, landing page assets and organic social — generating value well beyond any individual campaign.

Strategic overview

WHY

Customers rarely buy the first time they see your brand. Trust, recognition and repeated touchpoints shape the full customer journey — and your overall influencer marketing ROI.

WHAT

Performance influencer marketing for e-commerce delivers tracked sales, creator content, brand awareness and social proof — all from a single, measurable channel.

HOW

Make Influence brings together tracking, campaigns, creators, agreements, commission and performance data — so influencer marketing runs as a measurable performance channel, not a branding experiment.

The indirect marketing value is an estimate, not a guarantee. Results depend on brand fit, product, audience, creator selection, content quality and how effectively assets are used across your marketing channels.

Launch your first campaign → Book a free platform demo

This calculator provides estimates based on your own inputs and conservative default assumptions. Make Influence does not guarantee sales, ROAS or specific results. Outcomes depend on product, pricing, offer, creator fit, audience, content quality and execution.

DOCUMENTED BY OUR CUSTOMERS

What our partners say

★★★★★

Make Influence has made price negotiations a thing of the past and helped make influencer marketing more performance-based.

Janni Eghøj HansenPanzerGlass

★★★★★

We have had a long-term partnership through the platform. The influencers have created strong awareness around our brand.

Mikkel Dam JespersenKlædeskabet

★★★★★

The platform has become an essential tool for our business at Betterfeast.

Mads Zebis AndersenCEO, Betterfeast

★★★★★

We can see exactly which influencers generate sales, making it much easier to scale what actually works.

Daniel BrinchCamille Brinch

★★★★★

We get a lot of data on influencers, which makes it easy to quickly find, evaluate and contact relevant creators.

Sebastian SandermannSinful

★★★★★

Make Influence truly goes the extra mile for our success. We have increased sales and gained a valuable partnership.

Rebecca TækkerSundtakeaway

★★★★★

Make Influence has been a great platform for connecting with influencers. The team has been proactive from the very beginning.

JacobAlike

See what a measurable influencer campaign could mean for your e-commerce brand

What could influencer marketing be worth for your e-commerce store?

What our partners say