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When is the best time to post on Instagram?

In this blog, we’ll take a closer look on the best time to post instagram, so you can reach the most people. We’ll take a closer look at these topics:

  • Wen is the best time to post on Instagram
  • Why is it important to plan when i post on Instagram
  • What importance does Instagram’s algorithm have on my reach and when i should post?
  • How you know which kind of audience you have.

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When is the best time to post on Instagram?

Monday-Friday:

7:00-9:00: Morning.

It is common for people to scroll through their feed in their morning either in bed, with the morning coffee or on their way to work. Catch their attention by posting in this time frame.

10:00-13:00: Early morning and Lunch.

Perfect time to post while your audience is enjoying their lunch or taking a break from school or work. In this time Instagram sees its biggest activity spike.

17:00-18:00: Off work.

People are finally off work and ready to relax. Catch them while they are on their way home or just got to sit down on their sofa.

21:00-23:00: Bed time.

A lot of people tend to scroll through their feed before going to bed.

Saturday-Sunday:

9:00-11:00

In the weekend, the activity is pushed a little later due to people sleeping in.

14:00-17:00

A mid day spike is common in the weekdays as well as the weekend. Here it continues due to people not working those days.

While your best time to post depends on your specific audience. Usually the best time is weekdays between 10:00 am and 15:00 pm. Therefore we recommend scheduling post in between tuesday and thursday in this timeframe.


What days are the best to post on?

Most people tend to be active in weekdays, using social media during breaks from work and school. Therefore we recommend to post on these days especially between tuesday and thursday.

So what’s your best time to post?

While your best time to post depends on your specific audience, the best time is usually weekdays between 10:00 am and 15:00 pm. Therefore we recommend scheduling post in between tuesday and thursday in this timeframe.


Why is it important to schedule my post at the right times?

You might be reading this and thinking: “Why is this important to me? I’ll just post whenever i want, and my followers will see it when they open Instagram”.

The Instagram Algorithm pushes content that gets high engagement fast. This means you need to get as much engagement on your post, right after you post. If you post during a time where your followers aren’t active, your post will lose momentum and won’t reach more people.

Therefore it is important that you post when your followers are active, so you reach the right away, so they can engage with your post.


How often should i post on Instagram?

When it comes to post frequency, we often see creators post between 3-5 times a week. Consistency is the keyword here. This also goes for stories which you should post at least 5 times a week.

If you feel like this seems impossible. Remember to repurpose your content! Learn more about influencer and creator marketing right here.


Thinking about starting a professional creator career?

Make Influence can help you with much more than just telling you when to post. We can help you learn more about LINK and LINK.

On our platform you can also find professional brand collaborations that gets you paid. Create an account on Make Influence today right here.

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