Not for the sake of it, but because we know influencer marketing can be so much more than it is today. We want to create an influencer industry that is transparent, honest, fair, effective, efficient and simple.
Make Influence journey starts in 2018.
After many demos, countless tests and a lot of late-night pizzas, our founders had laid the groundwork for Makeinfluence.com by summer of 2018.
In August 2018, the team's dedicated developers began building the first performance-based platform for influencers in Denmark.
We want to be a market leader in data-driven influencer marketing. New technologies and algorithms must pave the way for a marketplace where both companies and influencers have the opportunity to work together with a focus on results, in a versatile and scalable environment.
Our purpose is to allow companies and influencers to build strong relationships based on measurable results, and help the influencer industry become the reliable, trustworthy and transparent advertising medium of the future.
Rasmus is the captain of our (space) ship. Figuratively speaking, you could say an octopus shaped alien captain.
He is surely endowed with:
With a background in running his own ecommerce business, and a solid understanding of the pains a T-shaped marketer has to go through to base decisions on data, his goal at Make Influence is to make sure we help as many businesses as possible becoming self sufficient in running their influnecer marketing programs at scale, in an effective and efficient way.
If Rasmus is the captain of the spaceship, Frederik is the master engineer (aka CTO). 👷♂️
After building it from scratch, he's now busy with his 4 monitors and 3 keyboards maintaining the platform and continuously upgrading it. All he does, is aimed to ensure our customers and influencers get all the value they expect, and some more.
With over 10 years of experience with full-stack development in the iGaming and affiliate marketing industry, Frederik is running a team of 3 talented developers that are constantly working on building the influencer marketing spaceship (pardon, marketplace) of the future.
As CFO, Frederik sets the guidelines for how we spend our money (by the way, we are looking for investments!)
When asked what defined him the most, Frederik responded by saying he was a pragmatic, number crunching dog lover, with a passion for the finer things in life, like good wine and food to go with it.
After his experience in top accounting firms such as Deloitte, Frederik decided also start a wine import business where he sources the creme de la creme of grapejuice, from small family run vineyards. How to blame him? 🥴
If you every need advice on wine or how to spend money on wine, then he’s your man!
Katrine er vores Influencer Success Associate og er primært tilknyttet vores Project & Campaign Manager, Rebecca, hvor hun hjælpeer med at holde workshops, lægge strategier og rekruttere influencere for alle vores Enterprise kunder 😎
Katrine er uddannet Markedsføringsøkonom fra CPH Business, hvorefter hun læste Digital Konceptudvikling på KEA. Efter studiet har hun arbejdet som E-commerce & SoMe Manager hos tøjbutikken Madam My, indtil vi fik glæden af hende.
Når Katrine ikke arbejder, kan hun godt lide at løbe ture, hygge med sine veninder, kæreste og familie, og så er hun et KÆMPE hundemenneske - ligesom alle andre hos Make Influence åbenbart.
Matt started programming at a time computers still hadn't become a household item. Magazines were published with pages of code you could copy to your own device, and that's how he was introduced to the world of coding. He even programmed his very own game at the mere age of 12 - Bill Gates is that you?! 🤓
Wanting to pursue his dream in music, he abandoned programming for several years. In an attempt to market himself as a musician, he created a website and ironically got headhunted by a tech firm to come work for them, because they loved the website (according to his own words the website was horrible). And the rest is history!
Marck har hovedrollen som vores videographer/photographer/graphics/music/content creator. Kært barn har mange navne. Men én ting er sikkert - Marck er sindssygt skarp på alle områderne 😎
Marck beskriver sig selv som lidt af en kulturel nomade. Hans første leveår foregik på en båd i Caribien, hvorefter han boede nogle år i mellemøsten, inden han flyttede til Danmark.
Det er ikke nogen hemmelighed, at Marck er lidt af en generalist, og han elsker at tilegne sig ny viden. Desuden har hans interesser ofte noget at gøre med hans profession.
Hailing from the Swiss alps, Patrick is somewhat of a modern-day nomad, having studied and worked in Switzerland, England, and Denmark. Apart from travelling the European continent, Patrick has worked up an impressive resume in sales, which all started in the tobacco industry *GASP* and later at the danish influencer startup Woomio!
As an Account Executive at Make Influence, he’ll be developing strategies for acquiring even more fantastic clients that we can help with influencer marketing.
Daniel is our Argentinian full stack develop with a whole set of skills that you may not expect.
He is not just a coder, he is also a musician, and spent 7 years working remotely as a developer, whilst juggling up to 70 shows a year, sometimes 5 days is in a row, all whilst being 3000km from home.
As our new Product Analyst, Mathias' most important task will be to help with data analysis, including optimization and qualification of decisions internally, as well as product development in the long term.
When Mathias is not nerding data and machine learning, he is a huge football fan! In addition, he also occasionally sees the inside of a fitness center
We are wild, young and free - and we like parties! Friday parties, summer parties, winter parties, dinner parties, beer tasting parties... You mention it 🤓
Every year, we organise one major summer party with all of our influencers and businesses partners. Have a look for yourself how the last one went!