There are two sides
to every story.
Relationships can be tough, sometimes even unfair. We want to change that.
We need both sides of the equation. Both sides of the story.
Our journey so far...
2018 - The beginning
Make Influence journey starts in 2018.
After many demos, countless tests and a lot of late-night pizzas, our founders had laid the groundwork for Makeinfluence.com by summer of 2018.
In August 2018, the team's dedicated developers began building the first performance-based platform for influencers in Denmark.
2019 & 2020 - Establishing in the Danish market.
2021 - The first big milestones.
... and where we are going from here.
We want to be a market leader in data-driven influencer marketing. New technologies and algorithms must pave the way for a marketplace where both companies and influencers have the opportunity to work together with a focus on results, in a versatile and scalable environment.
Our purpose is to allow companies and influencers to build strong relationships based on measurable results, and help the influencer industry become the reliable, trustworthy and transparent advertising medium of the future.
Meet our stellar team 🚀
Rasmus Bruus LarsenCEO & Founder
Rasmus is the captain of our (space) ship. Figuratively speaking, you could say an octopus shaped alien captain.
He is surely endowed with:
- Several arms - useful for steering the strategy of Marketing, Sales and Customer Success teams.
- Two brains - to store all the information he avidly collects from all the business books he can lands his hands onto. 🤓
- At least one heart for each employee in the company. ❤️
With a background in running his own ecommerce business, and a solid understanding of the pains a T-shaped marketer has to go through to base decisions on data, his goal at Make Influence is to make sure we help as many businesses as possible becoming self sufficient in running their influnecer marketing programs at scale, in an effective and efficient way.
Frederik Kiel JespersenCTO & Founder
If Rasmus is the captain of the spaceship, Frederik is the master engineer (aka CTO). 👷♂️
After building it from scratch, he's now busy with his 4 monitors and 3 keyboards maintaining the platform and continuously upgrading it. All he does, is aimed to ensure our customers and influencers get all the value they expect, and some more.
With over 10 years of experience with full-stack development in the iGaming and affiliate marketing industry, Frederik is running a team of 3 talented developers that are constantly working on building the influencer marketing spaceship (pardon, marketplace) of the future.
As CFO, Frederik sets the guidelines for how we spend our money (by the way, we are looking for investments!)
When asked what defined him the most, Frederik responded by saying he was a pragmatic, number crunching dog lover, with a passion for the finer things in life, like good wine and food to go with it.
After his experience in top accounting firms such as Deloitte, Frederik decided also start a wine import business where he sources the creme de la creme of grapejuice, from small family run vineyards. How to blame him? 🥴
If you every need advice on wine or how to spend money on wine, then he’s your man!
Francesco PastorelliGrowth Lead
Francesco is the man behind our Marketing Team, responsible for developing and implementing the growth strategy of Make Influence.
Originally from Italy, he has moved to Copenhagen to pursue an education in Marketing and for his love for bikes, blonde girls and horrible weather... (Ok, maybe we made this last one up 🤪)
With a background in managing growth projects in early stage startups, he has a strong digital acument and advanced understanding of influencer marketing.
When not busy doing weird stuff in our CRM, you'll find him behind a DJ booth entertaining someone with music 95% of the world population would find straight annoying. 😅
Matthew James CarterFull-stack Developer
Matt started programming at a time computers still hadn't become a household item. Magazines were published with pages of code you could copy to your own device, and that's how he was introduced to the world of coding. He even programmed his very own game at the mere age of 12 - Bill Gates is that you?! 🤓
Wanting to pursue his dream in music, he abandoned programming for several years. In an attempt to market himself as a musician, he created a website and ironically got headhunted by a tech firm to come work for them, because they loved the website (according to his own words the website was horrible). And the rest is history!
Marck Lund-NielsenCreative Lead
Marck har hovedrollen som vores videographer/photographer/graphics/music/content creator. Kært barn har mange navne. Men én ting er sikkert - Marck er sindssygt skarp på alle områderne 😎
Marck beskriver sig selv som lidt af en kulturel nomade. Hans første leveår foregik på en båd i Caribien, hvorefter han boede nogle år i mellemøsten, inden han flyttede til Danmark.
Det er ikke nogen hemmelighed, at Marck er lidt af en generalist, og han elsker at tilegne sig ny viden. Desuden har hans interesser ofte noget at gøre med hans profession.
Mathias Oliver HansenProduct Analyst
As our new Product Analyst, Mathias' most important task will be to help with data analysis, including optimization and qualification of decisions internally, as well as product development in the long term.
When Mathias is not nerding data and machine learning, he is a huge football fan! In addition, he also occasionally sees the inside of a fitness center
Why join Make Influence?
Francesco, Marketing Lead
My journey here so far has given me a great opportunity for me to combine my interest for data mining, analysis and reporting with tactical decision making. I've seen my work impact the way we profile and engage customers, and I was only a few months in before I was entrusted responsibility for internal reporting and analytics. In order to do this, I've had to learn MySQL; a must have tool in a data analysts tool kit, and something I hadn't previously had the chance to pick up.
Mathias, Product Analyst
If you are hardworking and passionate, you can take strategic decision for the company’s future on a day to day basis, and you really feel like you are shaping the way influencer marketing will be done in the future. However, working in a startup is not for everyone you need to be moving fast and being willing to test and adapt to new situations.
Another thing I love is that we have the most amazing team: we are young and ambitious, all striving to build the best influencer platform in the world, while having fun.
Anders, Customer Success Lead
You should be able to shine in your role and not deal with all the small things. 😉
Andreas, Sales Lead
We like to party, too!
We are wild, young and free - and we like parties! Friday parties, summer parties, winter parties, dinner parties, beer tasting parties... You mention it 🤓
Every year, we organise one major summer party with all of our influencers and businesses partners. Have a look for yourself how the last one went!