Guide
Platform & Automation
Brands
Yes, HAY has an open affiliate program — but it runs through a lesser-known network (Cactus Media, internally called «Hay There»), and no commission rate is disclosed anywhere in this research. Two other networks HAY has previously used (FlexOffers and Ascend by Partnerize) are now closed to new applicants. A third source cites a 2% rate via CJ Affiliate, but this could not be independently confirmed and is contradicted by CJ not appearing on affi.io's list of HAY's networks at all — reported here as an open disagreement, not a confirmed figure. No Danish-market-specific listing was found on Adtraction or Partner-ads either.
Yes — as of this writing (30 August 2026), HAY has an affiliate program that is genuinely open to new applicants. But the picture is far less clean than for several other named Danish brands in this series: the program runs through Cactus Media, a lesser-known network, under the internal name «Hay There», and no commission rate is disclosed anywhere in this research. Two other networks HAY has previously run programs through — FlexOffers (US) and Ascend by Partnerize (international) — are both closed to new applicants today, according to affi.io's aggregated overview (retrieved directly 30 August 2026). A completely separate, third source (affiliate-toolkit.com) cites a rate of 2% per sale via the network CJ Affiliate (Commission Junction) — but CJ doesn't appear on affi.io's list of HAY's networks at all, so the two sources directly contradict each other. That is reported here as an open, unresolved disagreement, not a confirmed figure. No Denmark-specific listing was found on either Adtraction or Partner-ads.
HAY was founded in Copenhagen in 2002 by the married couple Mette and Rolf Hay, both of whom had previously worked at the Danish furniture company Gubi, according to Wikipedia's HAY entry. The first collection was presented in January 2003 at the imm Cologne furniture fair in Germany, and in 2004 HAY opened its first store on Pilestræde in central Copenhagen. The flagship store, HAY House, opened in 2007, also in Copenhagen.
HAY is no longer an independently Danish-owned company today. In June 2018, the American furniture group Herman Miller bought a 33% equity stake for $66 million, along with the North American brand rights for an additional roughly $5 million. In October 2019, Herman Miller bought a further 34%, becoming majority owner. Herman Miller subsequently merged with Knoll and is today known as MillerKnoll — HAY is therefore part of a US publicly traded group, even though its design, name and headquarters remain Danish. That's a different ownership structure than, say, ECCO's or Rains's continued Danish ownership, but it doesn't change that HAY was founded and remains design-rooted in Copenhagen.
affi.io's aggregated overview of HAY's affiliate listings (retrieved directly 30 August 2026) shows three separate networks, each with its own status:
| Network | Market | Cookie window | Commission | Status |
|---|---|---|---|---|
| FlexOffers | US | 30 days | Not disclosed | Closed |
| Ascend by Partnerize | International | 30 days | Not disclosed | Closed |
| Cactus Media ("Hay There") | Not country-specific in this research | Not disclosed | Not disclosed | Open |
That means the only genuinely available entry point into HAY's affiliate program right now is through Cactus Media — a network markedly less well known in Denmark than Adtraction, Partner-ads or Awin, the sources this article series normally relies on. Neither FlexOffers' nor Ascend by Partnerize's previous, now-closed programs disclosed a commission rate either, so there isn't a historical figure to fall back on.
A separate source, affiliate-toolkit.com, states a commission rate of 2% per sale and a 30-day cookie window via the network CJ Affiliate (Commission Junction), with an "active" status. That figure doesn't appear on affi.io, and CJ isn't named as one of HAY's networks in affi.io's overview at all. The two sources therefore can't be reconciled: either the CJ program is real but not captured by affi.io's aggregation, or affiliate-toolkit.com's information is outdated or incorrect. This disagreement is deliberately reported as unresolved rather than resolved by picking the number that looks most useful — the same principle Academy has followed for a similar conflicting finding at Georg Jensen (where a closed Partner-ads listing and a paused CJ listing also couldn't be reconciled into one answer).
affi.io's listing for HAY's program states a set of explicit prohibitions that apply to the program's partners:
Email marketing is allowed, but only with HAY's prior approval and full CAN-SPAM compliance, and only against the affiliate's own, non-purchased suppression lists. Commission is also only paid for codes, offers or promotions actively listed as active in the network — and the use of coupon or UGC features is restricted specifically for this program.
This research found no HAY listing on either Adtraction or Partner-ads — the two networks Academy has consistently used as sources for the Danish market throughout this article series. That resembles the pattern seen at Samsøe Samsøe more than at Rains, where a confirmed Danish Adtraction program was actually found. For HAY, the available program — Cactus Media — is neither confirmed Danish nor confirmed globally unrestricted; it simply isn't clearly country-restricted in the sources checked in this research.
IF you want to start today → Cactus Media's "Hay There" program is the only one confirmed open, but you need to apply to see the real commission rate and cookie window — neither is publicly disclosed.
IF you already have access to CJ Affiliate → check directly inside your own CJ account whether an active HAY listing exists there, before relying on affiliate-toolkit.com's unresolved 2% figure.
IF your audience is primarily Danish and you're looking for a confirmed Danish furniture or design program → HAY's case resembles IKEA's more than Rains's: see IKEA's affiliate program, where a confirmed program exists in neighboring markets but not in Denmark.
IF you're considering spending budget on trademark-bidding or incentivized traffic → that's explicitly prohibited under HAY's program and will likely result in withheld commission or account closure.
The numbers below are made up for illustration and are not a Make Influence customer case. Rains's commission rate (15%) is, by contrast, taken directly from affi.io's confirmed data on Rains's Danish Adtraction program — it is used purely as a comparison point, not as HAY's own rate, which is not confirmed.
Assume a Danish home-interiors creator drives 200 clicks to a webshop in a given month, with an assumed 6% conversion rate and an average order value of 1,500 DKK. Using Rains's confirmed 15% rate, that would produce 200 × 6% = 12 sales × 1,500 DKK × 15% = 2,700 DKK in commission for the month. The same calculation cannot be done for HAY, because no commission rate is confirmed anywhere — not 0%, not 2%, not any other figure can be inserted with any confidence until a real application to Cactus Media has been approved and the actual rate seen inside the dashboard. The point isn't the 2,700 DKK itself, but that a calculation can only be built for a program with a confirmed rate — and HAY, unlike Rains, isn't that yet.
Make Influence does not have a documented customer case with HAY and does not run any affiliate arrangement of the type described here. Our experience reviewing named brands' affiliate programs for the Academy is that an "open" program isn't necessarily a usable one — if the real rate and terms only become visible after an approved application, a program can still be hard to plan content or a budget around in advance. The most honest action here isn't to guess at a figure, but to apply and see the actual rate before promising anything to a collaborator.
Yes, through the network Cactus Media, under the name "Hay There". It's the only one of the three known networks (FlexOffers, Ascend by Partnerize, Cactus Media) currently open to new applicants.
Not confirmed. A separate source (affiliate-toolkit.com) cites 2% via CJ Affiliate, but that's contradicted by CJ not appearing on affi.io's list of HAY's networks. The real rate for the Cactus Media program is not disclosed anywhere in this research.
Both, in practice. HAY was founded and is headquartered in Copenhagen, but the American group MillerKnoll (formerly Herman Miller) has been majority owner since October 2019, after buying in with a first 33% stake in 2018 and a further 34% afterward.
Not found in this research. Neither of the two networks Academy otherwise uses as a source for the Danish market has a HAY listing.
No. "Trademark bidding" is explicitly prohibited under the program's terms, along with direct linking, downloadable software and incentivized traffic.
They're similar on one point: neither has a confirmed Danish-market-specific program. But IKEA does have confirmed, disclosed rates in Norway and Sweden — HAY has none found anywhere in this research. See IKEA's affiliate program for the full breakdown.
Use the checklist for whether a retailer's affiliate program is worth a creator's time to compare HAY systematically against other named programs in this series, including the confirmed active ones.
This article is part of Make Influence Academy's series on named brands' affiliate programs. See also the programs for IKEA, Georg Jensen and Rains. See also affiliate influencer marketing in Denmark for the general overview.
Make Influence
Find creators with real audience data, run collaborations in one place, and see clicks and sales per creator while the campaign is live.
Book a demoCreate accountMake Influence
Apply to campaigns from brands that are actively looking, follow your own clicks and sales, and get paid without chasing invoices.
Create creator profileMore creator guidesMake Influence
Briefs, agreed terms, tracking links and results sit together — so brands and creators see the same numbers.
See how it worksBrowse the Academy
