Guide
Pricing & Negotiation
Brands
UGC in Denmark is sold under three different pricing models, not one market rate: subscription plus marketplace fee (WebContent.dk, roughly DKK 800-1,500 per video), follower-tiered starting price plus a performance bonus (Caos Creators, DKK 800-2,800), and a flat package price from a single freelance creator (UGC by Chriz, DKK 1,300-2,949 excl. VAT). The figures aren't directly comparable, because they bundle different things.
There is no single Danish market price for UGC. Three Danish providers publish concrete figures, and they use three fundamentally different models: WebContent.dk sells access through a monthly subscription plus a marketplace fee per video, Caos Creators sets a starting price by the creator's follower count and adds a performance bonus on top, and UGC by Chriz sells flat package prices from a single freelance creator. The figures below are taken directly from each provider's own pricing page (checked 23 August 2026) and are market observations of what these three named providers charge — not an industry average. If you need the underlying definition of UGC first, see what UGC is.
| Provider | Model | Price | What's included |
|---|---|---|---|
| WebContent.dk | Subscription + marketplace | DKK 0-2,995/month subscription, plus roughly DKK 800-1,500 per video in creator fees (falls with volume), plus a marketplace fee from 30% (free Solo plan) down to 9% (Scale plans) | Access to five "hubs" (campaign management, performance, AI video variants, competitor research, organic scheduling); no lock-in; the Enterprise plan (90+ videos/month) includes a dedicated performance manager |
| Caos Creators | Follower-tiered starting price + performance bonus | Starting price from DKK 800 (3,000+ followers) to DKK 2,800 (100,000+ followers); plus a bonus pool the brand sets a ceiling for, which unlocks in DKK 50 increments per 5,000 views; the brand pays a 10% fee on top of the bonus pool, and roughly 3.5% payment processing is deducted from the creator's payout | The starting amount is locked when the creator reserves the task; the bonus depends on the individual video's actual reach, not just follower count at booking |
| UGC by Chriz | Flat package price, single freelance creator | Raw footage package: DKK 1,500 excl. VAT; Professional UGC ad video: DKK 2,949 excl. VAT; B-roll only (agency option): DKK 1,300 excl. VAT | Professional package: script, filming, editing, captions, 2 additional hook variants, 1 testimonial image, 1 environment image, and 6 months of usage rights with an extension option |
Denmark's standard VAT rate is 25%. Only UGC by Chriz explicitly states its prices are excl. VAT — add 25% for the VAT-inclusive figure (DKK 1,500 becomes DKK 1,875; DKK 2,949 becomes DKK 3,686). WebContent.dk and Caos Creators don't state VAT status on their pricing pages. Always ask before comparing a specific quote to these figures.
The three models bundle different things into the headline number:
The same six factors that drive UGC pricing generally — production complexity, number of assets, hook variants, usage rights, exclusivity and turnaround — also apply within each of the three Danish models. See how much does UGC cost for the full breakdown of the six factors.
The figures here are the providers' own published prices dropped into a hypothetical scenario — not data from a Make Influence customer.
A brand orders one video for a paid social test:
The floor price for one video ranges from roughly DKK 1,200 to just under DKK 2,000 across the three models — but Caos's figure can rise significantly if the video gets a lot of views and the brand has set a bonus pool, while WebContent's fee percentage falls if the brand orders more videos on a Scale plan instead of Solo.
| If your situation is | Consider |
|---|---|
| You want to test UGC with no commitment and low volume | WebContent.dk's Solo plan (DKK 0/month, but the highest marketplace fee at 30%) |
| You run an ongoing, increasing volume (10+ videos/month) | WebContent.dk's Scale plans (lower fee from 9%, requires a fixed monthly subscription) |
| You want to pick a creator by reach and are willing to tie a performance bonus to the result | Caos Creators |
| You want one specific creator's voice and a fixed, predictable amount per video with no platform fee | A direct freelance arrangement on the same model as UGC by Chriz |
| The content needs to run in paid ads for more than 6 months | Ask specifically about the rights period — none of the three providers publish perpetual usage rights as standard |
Comparing the headline figure alone. WebContent's subscription price, Caos's starting price and Chriz's package price are three different types of number — see the section above on what each actually covers.
Forgetting the marketplace fee. A low creator fee can still end up more expensive than a pricier package once the fee on top is high.
Assuming the rights period is the same everywhere. UGC by Chriz's 6-month rights period needs to be compared explicitly against what the other two platforms actually include — ask if it isn't stated on the pricing page.
Not asking about VAT. Only one of the three sources states VAT status directly on its pricing page.
This section is Make Influence's own operational view, not an industry standard.
We don't sell UGC under any of the three models above. Our model is built around tracked distribution: the creator produces the content and also posts it with a tracking link or a personal discount code, so the resulting sales can be attributed to that individual creator, rather than you only buying files for your own use. Our published tracking method is a cookie lasting up to 30 days from the click, plus IP retention for up to three months to cover links opened in an app's internal browser. That makes the comparison above useful as market knowledge, but not a substitute for asking us directly if tracked distribution is what you need — see how to choose a UGC platform for the distinction between content supply and tracked distribution.
It varies and needs checking per provider. UGC by Chriz's Professional package explicitly states 6 months of usage rights. WebContent.dk and Caos Creators don't state the rights period on their pricing page — ask before you order. See how long to buy UGC usage rights.
Not necessarily. A platform's low creator fee can become more expensive once the marketplace fee is added, while a freelance creator's package price is often all-in with no extra fees. Compare the total price per usable asset, not just the starting price.
The same six factors (production complexity, number of assets, hook variants, usage rights, exclusivity, turnaround) drive the price in both places. See how much does UGC cost for the international/general breakdown that this article adds concrete Danish figures to.
With UGC by Chriz, yes — the prices are stated excl. VAT. With WebContent.dk and Caos Creators, VAT status isn't shown on the pricing page, so ask directly before comparing a quote to these figures.
It depends on what you need — none of the three publish perpetual usage rights as standard, and the rights period is the factor that most often changes which model is actually cheapest over time. See UGC usage rights explained.
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