ABOUT MAKE INFLUENCE

We build influencer marketing you can actually measure.

Make Influence was created for brands tired of guessing, expensive collaborations without data and marketing where no one knows what actually works.

We make influencer marketing performance-based, transparent and scalable — so brands can see exactly which creators drive traffic, sales and real value.

See our packages

WHAT WE BELIEVE

Marketing should be documented.

€65M+ revenue generated through the platform

+930,000 sales tracked through the platform

€8M+ paid out to influencers

WHY WE EXIST

The market needed a better way.

Too much guessing

Brands were often paying for reach, followers and gut feeling — without being able to see the real impact.

Too little transparency

It was difficult to know which influencers were actually driving traffic, sales and value.

Poor incentives

When creators are rewarded for performance, the collaboration becomes more fair for both brands and influencers.

OUR METHOD

Test. Measure. Scale.

We do not believe influencer marketing should be a big bet without control.

Brands should be able to test collaborations, see the data and then scale the creators, campaigns and messages that actually perform.

01Find relevant creators

02Give them tracking and clear guidelines

03See traffic, sales and performance

04Scale what works

OUR PRINCIPLES

This is what guides the way we work.

Transparency

Brands should be able to see what they are paying for — and what they get in return.

Performance

We do not just build campaigns. We build channels that can create measurable growth.

Partnership

We win when our brands and creators win. That is the whole point.

Action

Influencer marketing only becomes powerful when it is structured and executed consistently.

DOCUMENTED SINCE 2020

Results beat nice words.

That is why we show our cases, numbers and results openly. Not because every brand will get the same result — but because you should be able to see what is possible when influencer marketing is done right.

+1,500companies have used Make Influence

+3,000campaigns created

+5,000approved influencers

READY TO SEE WHAT IT CAN DO FOR YOU?

Start simple. Measure everything. Scale what works.

See our packages, or book a walkthrough if you want help finding the right setup.

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Upgrade your influencer game:
Simple, transparent, effective

Simplify and automate your influencer marketing, whether for your first campaign or global expansion.

Create Recruit Collaborate Analyze Expand

Create

Professional campaigns in just a few clicks

Bring your ideas to life in the form of professional briefs, and show them to thousands of active influencers. Working at an agency? How it works for agencies.

Choose your campaign objective

Tailor your campaign to your objective by choosing between brand awareness, traffic and conversions.

Select campaign requirements

Keep control over who can see and apply to your campaign, ensuring you recruit the perfect influencers.

Performance based compensation

Choose the compensation method that best aligns with your campaign goals and KPIs.

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Recruit

From strangers to lovers, in a matter of minutes

Find the right candidates for your campaign, easy, effective and quick. See who is on the marketplace.

Only verified influencers

All influencers are manually verified, ensuring that you reach real and engaging audiences.

Actionable insights, updated in real time

Go deeper than follower count and engagement, choose your influencers based on valuable demographic and performance data.

Let the influencers come to you

Every day, hundreds of influencers actively look for collaborations on Make Influence, all you need to do is to. accept the most promising ones.

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collaborate

All your collaborations under the same roof

Easily collaborate with as many influencers as you need, directly from the platform. See what the packages cost.

Activate your collaborations

Keep in touch with influencers with our in-app chatand make sure they deliver their content.

Monitor content performance

Keep track of new content produced and monitor how well it's performing with content library.

Automatic payouts, less headaches

Pay your influencers what they have earned, automatically through the platform.

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analyze

Get actionable insight into your campaigns.

Forget vanity metrics, analyse your campaign results through detailed reports of what actually matters. How this works for an e-commerce store.

Track conversions

Always know exactly how many impressions, clicks and sales come from your collaborations.

Uncover top performers

Discover what collaborators drive what results, so you know who to bet on next time around.

Monitor program ROI

Keep track of how your campaigns are performing over time.

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expand

Double down on what works.

Why changing what works? Turn your top performing collaborators in long term ambassadors.

Create private campaigns

Invite your ambassadors to private campaigns with better deal terms to keep them engaged.

Bonus Compensation

Gamify your collaboration by sending extra compensation to your top performing creators.

Get referrals

Soon, you will be able to get your brand referred to other creators by your most loyal collaborators.

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The mechanics

What actually happens behind a collaboration.

The sections above describe the flow. This one explains the machinery underneath it — how a sale gets attributed to a creator, what you can agree to pay for, and where content and usage rights fit in. You do not need an account to read it.

1. How a sale is attributed to a creator

Every collaboration gives the creator their own tracking link. When someone clicks it, a cookie is stored in their browser for up to 30 days, so the sale is still attributed to that creator if the person comes back and buys later in the window.

Some apps open links in an internal browser that does not keep cookies between visits. For those clicks the IP address is used as a fallback and is kept for up to three months, so the sale is not lost.

Impressions, clicks and sales are then reported per piece of sponsored content — so the question “which creator, and which post, produced this revenue” has an actual answer rather than an estimate.

2. Who you are choosing between

Every creator on the platform is manually reviewed before they can apply to campaigns. Profiles carry audience data — including location and engagement — alongside their performance on previous campaigns.

You can publish a campaign and let creators apply to it, or go the other way and invite specific creators yourself. Campaign requirements control who can see and apply in the first place.

Once a creator has run one campaign with you, their own click and sales history becomes the strongest selection signal you have — better than any profile metric.

3. Discount codes — a second, independent path to attribution

The tracking link is the primary mechanism, and creators are always asked to send their followers through it. But a buyer who simply remembers the code and goes straight to your site — around the link entirely — would otherwise be invisible. Discount codes exist to catch exactly that sale, and they are set up per creator inside the platform.

Discount codes	How it actually works
Who creates them	You do, in the platform under Promo Codes → Add Promo Code. Creators cannot add their own code — the brand has to do it for them.
Unique per creator	Yes. You select the specific creator when you create the code, so it can be a personal code rather than a general seasonal one.
How it pays	You set the compensation type on the code itself — a percentage per sale, or a fixed amount per sale. Set it to match what the campaign already pays, so the creator is not paid two different rates for the same work.
What it requires	The code has to exist both in the platform and in your own webshop. Creating codes on the platform is supported for Shopify, WooCommerce, PrestaShop and Magento.
If it is not in the platform	Nothing is tracked on the code — only the link. You can still run a code, but then you have to tell creators plainly whether you will credit code-only sales manually.
Where code sales appear	In the Creator report, which is therefore the complete per-creator picture. They are not included in the Campaign report — worth knowing before you judge a campaign by that number alone.

What you can agree to pay for.

Compensation is set per campaign, and creators negotiate with you directly in the platform chat. Four structures are in ordinary use, and most performance-oriented collaborations end up as the fourth.

Structure	What it means	Who carries the risk
Product only	The creator receives the product and no fee. Works for light, genuinely optional collaborations.	The creator — which is why experienced creators decline it once deliverables, deadlines and usage rights are attached.
Fixed fee	An agreed amount for agreed deliverables, on an agreed date.	The brand. You pay whether or not the content sells.
Commission	A share of the tracked sales, or a fixed amount per click or per sale.	The creator. Good creators decline pure commission on an unproven product.
Hybrid	A base fee plus commission, often with product included.	Shared. The fee covers the work; the commission creates real upside if it performs.

Payouts are handled by the platform.

Earned commission is paid out to creators automatically, so you are not reconciling invoices from fifteen individuals at the end of a campaign. Top performers can also be given bonus compensation, or invited into private campaigns on better terms than the public one.

Content, usage rights and Performance UGC.

A collaboration produces content as well as reach. Whether you can keep using that content is a separate question from whether you paid for the post — and it is the single most common source of disputes in this industry.

Usage rights are agreed, never automatic

Paying a fee, or paying commission, does not in itself give you the right to run the creator’s content as a paid ad. That right is its own line in the agreement.

Agree up front which channels the content may run on, whether paid amplification is included, and for how long — 30, 60 and 90 days are common starting points, but the period is something the two sides settle, not a default.

Asking for paid-ad rights after the content has been delivered is the expensive version of this conversation, and it is entirely avoidable.

Performance UGC

There is a third way to structure a UGC deal, alongside paying up front and paying on the back end: the creator produces content for your paid ads, the collaboration carries tracking, and the creator earns the agreed commission on the sales that content helps drive.

It can be combined with a production fee — it is a way of sharing risk and upside, not a way of getting content for free.

See how Performance UGC is structured →

How much should brands pay influencers?The four payment models in full, how to price usage rights, and how to judge whether a quote is fair. How to track influencer marketing performanceWhat to measure, what to ignore, and how attribution actually behaves in practice. Discount codes vs. tracking linksWhat each one catches, what each one misses, and why running both is usually the right answer. How to choose the right influencersA repeatable selection framework: audience fit, geography, engagement quality and a scoring method. Hybrid influencer dealsFee plus commission, broken down by creator tier — and when a hybrid is the wrong answer. Make Influence AcademyThe full knowledge base on influencer marketing, UGC, tracking and creator economics. Nothing is gated.

We build influencer marketing you can actually measure.

Marketing should be documented.

The market needed a better way.

Test. Measure. Scale.

This is what guides the way we work.

Results beat nice words.

Start simple. Measure everything. Scale what works.

Upgrade your influencer game: Simple, transparent, effective

Professional campaigns in just a few clicks

Choose your campaign objective

Select campaign requirements

Performance based compensation

From strangers to lovers, in a matter of minutes

Only verified influencers

Actionable insights, updated in real time

Let the influencers come to you

All your collaborations under the same roof

Activate your collaborations

Monitor content performance

Automatic payouts, less headaches

Get actionable insight into your campaigns.

Track conversions

Uncover top performers

Monitor program ROI

Double down on what works.

Create private campaigns

Bonus Compensation

Get referrals

What actually happens behind a collaboration.

1. How a sale is attributed to a creator

2. Who you are choosing between

What you can agree to pay for.

Content, usage rights and Performance UGC.

Usage rights are agreed, never automatic

Performance UGC

Upgrade your influencer game:
Simple, transparent, effective