Smart Makro is a Danish webshop focusing on nutritious food and healthy products. Products include protein pasta, motivational water bottles, and journals.

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The Challenge

Initially hesitant about the potential of creator marketing to drive sales, Smart Makro also had doubts about how well their brand would resonate in the creator space.

“We were unsure about the whole thing, but with the free trial we thought we would give it a shot” - Sofie Hust, founder at Smart Makro

Starting on the Make Influence 30-day free trial, Smart Makro wanted to test out a larger campaign with 40 creators. They offered their creators 12% commission per sale and made sure that they attracted the right type of creators.

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“Our audience is primarily women in a specific age range, so we wanted to make sure that the creators we collaborate with had the same audience” -Sofie Hust, founder at Smart Makro

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Want to know how FashionByStrand generated over 20.000 orders on Make Influence? Read the case right here.

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The Solution

On their first campaign, Smart Makro especially through their well-written campaign briefing attracted 150 creators on the Make Influence marketplace.

Using Make Influence, they were able to  get an overview on each creator's data including: impressions, reach and follower demographic. This allowed Smart Makro to accept creators with the right amount of reach while also having the follower audience that fit their target audience.

Learn more about how Make Influence works, from campaign creation to analytics.
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“We attracted a lot of creators, and being able to view their performance and follower audience, we knew exactly who to choose” - Sofie Hust, founder at Smart Makro

They now had 40 accepted creators unto their campaign, that all had the best opportunity to succeed.
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All they now had to do was send out their product and continue the collaboration.