Guide
Creator Growth
Creators
A media kit should let a brand decide about you in under two minutes. That means one or two pages covering who your audience is, what you make, what results you have produced, and what you offer — with performance data given more space than follower counts. Most media kits fail by being long, decorative and evidence-free.
A media kit exists to help a brand say yes quickly.
The reader is usually a marketer deciding between several creators, with limited time. They need to know who your audience is, whether you can make good content, whether you produce results, and what you cost. If they cannot get those in about two minutes, they move on.
Everything that does not serve that decision is decoration.
The most common failure is length. Eight beautifully designed pages get skimmed and closed; two focused ones get read.
One page is enough for most creators. Two is the ceiling.
Name, what you make, who for. Specific enough to be useful.
"I make quick weeknight cooking content for people who work full time" tells a brand more than a paragraph about your journey.
Give this real space:
Location matters disproportionately. A Danish brand needs Danish followers, and a creator who states this clearly removes a question the brand would otherwise have to ask.
This is the section most media kits omit, and the one that does the most work.
Include whatever you can evidence: link clicks from previous collaborations, sales or code redemptions, story link taps, best-performing post metrics, saves and shares.
"310 clicks and 24 sales from a single Reel" is a genuinely different proposition from "18k followers". It moves you from being an audience to being a channel with a measurable cost per acquisition.
If you work through Make Influence, this data accumulates against your profile automatically as collaborations are tracked, so you are pulling real figures rather than reconstructing them from screenshots.
Three to five brands, ideally with a visual and a one-line result. Quality over quantity — five relevant ones beat twenty logos.
If you are early, use organic content that performed well and be straightforward that it was not sponsored. Honesty reads better than padding.
List your deliverables clearly — Reels, TikToks, stories, UGC for the brand's own use, photography, ambassador arrangements.
Be explicit that content licensing and paid-ad usage are available and priced separately. It signals professionalism and pre-empts the assumption that rights are included.
Email, handles, and a note on your typical response time. Put it somewhere obvious.
PDF is the practical default — it renders consistently, works as an attachment, and can be read offline.
Keep it under about 5MB. Large files get blocked by corporate mail filters and simply do not arrive.
A simple web page or Notion link is a reasonable alternative and easier to keep current, but always have the PDF for people who want to forward it internally.
An outdated media kit is worse than none — stale numbers undermine everything else on the page.
Update quarterly at minimum, and immediately after any collaboration that produced a good result worth featuring. Build it so a refresh takes ten minutes rather than an afternoon: use a template, keep numbers in one place, avoid layouts that break when a figure changes.
Keep one general version, and adapt it when a specific opportunity is worth the effort.
For a beauty brand, lead with beauty collaborations and skincare results. For food, lead with food. Reordering a page takes minutes and noticeably raises your odds — the brand sees relevant evidence first rather than hunting for it.
Related: how to pitch brands and how much to charge.
Yes, and it helps more at small scale — it signals you take the work seriously, which offsets a modest follower count.
Generally no. Offer them on request so you can price to the actual brief.
No. Clear and legible beats elaborate. A clean template is completely sufficient.
Lead with audience data and your strongest organic content, and be clear it is organic. Add results as soon as you have them.
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