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Make Influence Academy

Learn influencer marketing that actually works.

Practical guides, blueprints, templates, cases and AI prompts for brands and creators who want better collaborations ā€” with more transparency, data and performance.

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Everything in the Academy. Filter by audience above, or narrow by format below.

Guide

Campaigns

Both

How to Set Clear Expectations Before an Influencer Collaboration

Nearly every dispute in an influencer collaboration traces back to something assumed rather than agreed ā€” usually deliverables, timing, usage rights, approval or payment terms. Confirming those five things in writing before work starts takes about ten minutes and prevents almost all of it. This covers what both sides should agree, and why each item matters.

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Guide

Creator Growth

Creators

How to Build a Media Kit Brands Actually Want to Read

A media kit should let a brand decide about you in under two minutes. That means one or two pages covering who your audience is, what you make, what results you have produced, and what you offer ā€” with performance data given more space than follower counts. Most media kits fail by being long, decorative and evidence-free.

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Guide

Creator Growth

Creators

How to Pitch Brands Without Sounding Generic

Generic pitches get ignored because they are interchangeable. A pitch that works shows you understand the brand's actual situation, proposes a specific piece of content rather than 'a collaboration', and includes evidence that your audience acts. Short and specific beats long and enthusiastic every time.

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Guide

Pricing & Negotiation

Creators

How Much Should Creators Charge Brands?

Price from what the collaboration involves, not from your follower count. Build a rate from production time, deliverables, usage rights and exclusivity, then adjust for the value you can prove you deliver. Creators who can show clicks and sales negotiate from evidence; creators who can only show follower numbers negotiate from hope.

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Blueprint

Strategy

Brands

How to Win Q4 With Influencer Marketing

Q4 is won in August and September, not in November. The brands that perform have already recruited and tested creators before rates rise and calendars fill, know which ones convert, and spend Black Friday scaling proven performers rather than gambling on new ones. This is the full timeline, from summer preparation through Christmas and post-season review.

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Guide

UGC & Content

Creators

How to Create Content Brands Actually Want to Use

Brands keep and reuse content that is clear about the product, opens strongly, and helps a viewer decide whether to buy. Content that looks good but does not show the product properly or give the viewer a reason to act is content the brand cannot use again ā€” which is what determines whether you get re-booked.

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Guide

Creator Growth

Creators

How Creators Can Get More Brand Collaborations

Brands choose creators they can quickly understand and safely rely on. That means a clear niche, content a brand can imagine using, evidence that your audience acts rather than just watches, and professional delivery. Follower count opens fewer doors than most creators assume ā€” clarity and reliability open more.

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Guide

Platform & Automation

Brands

Why Manual Influencer Marketing Becomes Messy

Managing influencer collaborations through DMs, spreadsheets and email works up to roughly five creators. Past that, the admin grows faster than the results, agreements stop being documented, tracking gets dropped first, and the programme stops producing data it can learn from ā€” which is usually mistaken for the channel not working.

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Guide

Campaigns

Brands

Why Influencer Campaigns Get Engagement but No Sales

Engagement measures attention; sales measure intent. Campaigns that get one without the other usually have a specific, findable cause ā€” audience mismatch, no clear call to action, a weak offer, or a landing page that loses the traffic. Diagnose it by looking at clicks first: they tell you whether the problem sits with the creator or after the click.

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Guide

Tracking & ROI

Brands

How to Track Influencer Marketing Performance

Track influencer marketing at creator level using unique links, unique discount codes and consistent UTM parameters, then measure clicks, attributed sales, revenue and cost per acquisition per creator. Campaign-level totals hide the fact that a minority of creators usually produce most of the return.

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Guide

Pricing & Negotiation

Brands

How Much Should Brands Pay Influencers?

There is no fixed rate. Brands pay through gifting, fixed fees, commission or a hybrid, and the right structure depends on what is being bought ā€” distribution, content, usage rights, or all three. Most disputes come from paying for one of those and assuming the others were included.

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Guide

Influencer Selection

Brands

How to Spot Fake Followers and Low-Quality Influencer Profiles

Fake and low-quality profiles are identified by patterns, not single numbers: engagement that does not scale with follower count, generic interchangeable comments, sudden follower spikes, audience geography that does not match the content language, and stories that get far less traction than the grid. One signal proves nothing; three together should stop the deal.

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Guide

Influencer Selection

Brands

How to Choose the Right Influencers for Your Brand

The right influencer is the one whose audience overlaps with your actual customer ā€” not the one with the most followers. Evaluate audience fit, geography, content quality, engagement authenticity and category relevance first, and treat follower count as the last thing you look at rather than the first.

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Guide

Strategy

Brands

Is Influencer Marketing Worth It for Ecommerce Brands?

For most ecommerce brands it is worth it ā€” but only when the product is visual, the audience is defined, the site converts and results are tracked per creator. Brands that conclude it 'does not work' have usually run it without attribution, which makes it impossible to tell a bad channel from a badly run one.

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Guide

UGC & Content

Brands

What Is UGC? User-Generated Content Explained Simply

UGC means user-generated content: content made by customers, creators or influencers rather than the brand itself. Brands use it in paid ads, on product pages, in email and on social because it reads as a real person's experience rather than a produced advert ā€” which is exactly why it tends to convert.

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Guide

Influencer Marketing Basics

Both

What Is Influencer Marketing? A Practical Introduction

Influencer marketing is when a brand collaborates with a creator who has an engaged audience, so the creator can introduce, demonstrate or recommend the brand's product in their own voice. Done well, it is a measurable channel with tracked clicks, sales and reusable content ā€” not just a post that gets likes.

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Reading about it is one thing. Running it is another.

Find creators with real audience data, agree terms in one place, and see clicks and sales per creator while the campaign is still live.

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