Does Vinted Have an Affiliate Program for Creators? What Brands Actually Pay For Instead

Short answer

No, Vinted does not run its own affiliate program that pays creators commission for sending buyers to the platform. The only reward program Vinted itself operates is an ordinary "Invite a Friend" scheme that pays store vouchers to the person who refers a friend — not a tracking link with per-sale commission. Vinted also shows up as a partner in Awin's 2026 Power 100 index, but in a completely different role: as a "host" sharing other brands' rewards with its own customers, not as an advertiser running its own program an outside creator can join. Brands that want to work with influencers on Vinted pay directly for sponsored content instead.

Vinted and the Danish market

Vinted is a European peer-to-peer marketplace for secondhand clothing and fashion, founded in Vilnius, Lithuania in 2008 by Milda Mitkutė and Justas Janauskas. Per Vinted's own Wikipedia entry, the company operated in more than 26 markets as of 2024. Vinted entered the Danish market in September 2023, and in March 2024 it acquired Trendsales — until then Denmark's largest marketplace for secondhand clothing and lifestyle items — according to Vinted's own press release on company.vinted.com. The combined terms of use for Vinted and Trendsales took effect on 3 May 2025. In practice, that means a large share of the Danish users buying and selling on Vinted today originally came from Trendsales, and Vinted is now the platform a Danish fashion or resale creator realistically has to reckon with.

Does Vinted have an affiliate program creators can join?

Not one available through the major affiliate networks. The affiliate directory site LinkMyDeals states directly that "the vinted.fr program is unavailable across 120+ pre-integrated affiliate networks/programs" on its platform — in other words, as of this research, Vinted does not run an ordinary, open commission-based affiliate program that a publisher or creator can apply to join through a network like Awin, Impact.com or Rakuten, the way Zalando Lounge does through Awin.

The only reward program Vinted's own help pages document is "Invite a Friend" — aimed at ordinary users, not at content creators as a paid channel. The section below covers exactly how it works, and why it's structurally a different thing from an affiliate program.

Vinted in Awin's Power 100 — a different role, not an affiliate program

Searching "Awin" and "Vinted" together often creates the impression that Vinted must have an affiliate program through Awin. That's a mix-up worth clearing up directly: per Awin's own page on the 2026 Power 100 index, Vinted is named as one of several "brand partner hosts" that "share rewards from non-competing brands with their customers" — that's a publisher role, where Vinted itself acts as a channel for other brands' affiliate offers to Vinted's own users, not an advertiser with its own program an outside creator or publisher can join to earn commission on sales to Vinted. That's the opposite role from the one a creator searching for a "Vinted affiliate program" is actually looking for.

How "Invite a Friend" actually works

Per Vinted's own help page for the UK market (vinted.co.uk/help/392/318-inviting-your-friends-to-vinted), the scheme works like this:

• Step 1: Share your personal referral link. A new user has to create an account through the link to be registered as referred.
• Reward 1 (£5, roughly 45 DKK): Two Vinted vouchers worth £2.50 each, once the referred friend lists 3 items within 7 days of registering.
• Reward 2 (£10, roughly 90 DKK): Five Vinted vouchers worth £2 each, once the referred friend sells an item to a member other than the referrer, using the "Buy now" button, within 30 days of registering.
• Both sides get rewarded: per Vinted's own terms, "your friend can also earn" the same amounts under the same conditions — it's a mutual scheme, not just a benefit to the referrer.
• Vouchers can only be used on purchases of £15 or more via the "Buy now" button, and they expire after 90 days.

These figures are published on Vinted's UK help page and aren't confirmed specifically for the Danish market — amounts and terms may differ on vinted.dk. But the mechanic itself — store vouchers instead of cash commission, a two-payout cap per referred friend, and a requirement to spend the voucher inside Vinted itself — is the same model Vinted runs across its markets, and it's structurally very different from an affiliate program.

"Invite a Friend" vs. a real affiliate program

What brands and creators actually do instead

Because there's no tracking-link-based affiliate program to join, paid collaborations around Vinted in practice run as ordinary, curated sponsorships: the brand (or Vinted itself) selects and briefs a creator directly and pays a fixed fee for the content — not a per-sale commission. Per a third-party tracking service, CollabFeed, Vinted has historically run creator campaigns typically structured as 5 Instagram posts and 2 TikTok posts per collaboration, and CollabFeed estimates a fee in the range of $4,061-$7,614 per sponsored post, based on Vinted's past, tracked creator partnerships. It's worth stressing: that's CollabFeed's own estimate based on historical data, not a published rate from Vinted itself, and should be treated as an indication, not a confirmed price point.

For a Danish creator or brand, that means a Vinted collaboration needs to be negotiated as an ordinary upfront deal, not set up as an affiliate link — see affiliate influencer marketing: how the model works for how a real affiliate setup differs technically from what Vinted offers today.

Decision framework

IF you're looking for a tracking-link-based, commission-driven channel to sell secondhand clothing and fashion → Vinted is the wrong place to look right now; see Zalando Lounge's confirmed Awin program or the four general affiliate tracking networks instead, for an alternative with a real commission structure.

IF your goal is exposure of your own Vinted closet to a specific audience (e.g. a resale-focused or fashion creator) → a fixed, briefed sponsorship is the realistic model, with the same price and control expectations as any other curated collaboration.

IF you're a creator who sells clothing on Vinted yourself and want to earn extra by introducing followers to the platform → "Invite a Friend" is genuinely your only built-in option, but it's built for occasional referrals among friends, not as a scalable income channel for a large-reach profile.

Worked example: what does "Invite a Friend" actually pay, compared to an ordinary affiliate setup?

The figures below are hypothetical and for illustration only, to show the structural difference — not data from a Make Influence customer, and not a promise of what any given creator would actually earn.

Imagine a Danish fashion creator with a large audience refers 100 new users to Vinted through their personal link, and all 100 meet both conditions (list 3 items within 7 days and sell an item within 30 days) — an optimistic scenario, well above what a typical conversion rate would produce:

• 100 referrals × a maximum of £15 in vouchers each = £1,500 total, entirely as store vouchers usable only on Vinted purchases of £15 or more, expiring after 90 days.
• Compare that to a hypothetical, ordinary affiliate setup with 10% commission: if those same 100 referred users together spend a modest average of DKK 300 each in their first month, a 10% commission program would pay out 100 × DKK 300 × 10% = DKK 3,000 in cash — with no cap, if the referred users keep shopping month after month.

The point isn't the specific figures, which aren't documented for either model in this hypothetical, but the structural difference: "Invite a Friend" has a hard cap per referral and pays out in vouchers, while an affiliate program scales with actual revenue and pays out in cash. That's exactly the gap that makes "Invite a Friend" unsuited as a scalable income channel for a large-reach creator.

Common mistakes

• Assuming Vinted's presence in Awin's Power 100 index means Vinted has an affiliate program a creator can join. Vinted appears there as a "host" for other brands' rewards, not as an advertiser with its own program.
• Confusing "Invite a Friend" with a scalable affiliate commission. The scheme has a hard cap per referral and pays out in store vouchers, not uncapped cash commission.
• Quoting CollabFeed's $4,061-$7,614 estimate as Vinted's official rate card. It's a third-party estimate based on historical campaigns, not a figure Vinted itself has published.
• Assuming the UK terms for "Invite a Friend" are identical to the Danish ones. Amounts and terms may differ on vinted.dk and should be confirmed directly before being used in a brief.

Make Influence's perspective

In Make Influence's experience, Vinted is a good example of why "does this platform have an affiliate program?" is the wrong first question to ask — the right question is what payment model the platform actually supports, and whether it fits your goal. For a Danish fashion or resale creator, Vinted today is a platform for curated, briefed sponsorships, not an open, scalable affiliate commission. That doesn't change the fact that, after acquiring Trendsales, Vinted is one of the most relevant platforms to know in the Danish resale and fashion landscape — it just means the collaboration has to be negotiated and priced as an ordinary influencer deal, not set up technically as an affiliate link.

FAQ

Does Vinted have any commission-based program at all?

Not one documented as available through the major affiliate networks, and not one Vinted's own help pages describe as an affiliate program for creators. The only reward program documented here is "Invite a Friend", which pays store vouchers, not cash commission.

Does Vinted's presence in Awin's Power 100 index mean you can sign up as a Vinted affiliate through Awin?

No. Vinted appears there in the role of "host", sharing other brands' rewards with its own customers — not as an advertiser with a program an outside creator can join to earn commission on sales to Vinted.

What does a sponsored post about Vinted cost?

There's no published rate card from Vinted itself. A third-party tracking service, CollabFeed, estimates $4,061-$7,614 per post based on Vinted's historical creator campaigns — an estimate, not a confirmed Vinted rate.

Do the "Invite a Friend" amounts apply in Denmark too?

The specific figures (£5 and £10 in vouchers, £15 minimum purchase) are documented on Vinted's UK help page and aren't confirmed specifically for vinted.dk. The mechanic itself — capped vouchers, not cash commission — is the model Vinted runs across markets.

Do Trendsales' old terms or any partner program still apply after the acquisition?

No. The combined terms of use for Vinted and Trendsales took effect on 3 May 2025, and no documentation was found that Trendsales ever ran a separate affiliate or partner program, either before or after the acquisition.

Can you use a general affiliate tracking network to link to Vinted instead?

Not without Vinted first setting up a program with the network itself — a network like Awin or Impact.com requires the advertiser (here, Vinted) to set up a program before a publisher can sign up and get a tracking link. See choosing an affiliate tracking network for how that kind of program is normally set up, when one exists.

Unlike Vinted, do Temu or Shein have their own affiliate programs?

Yes — both run their own, first-party affiliate/creator programs, unlike Vinted. Temu's is confirmed directly on Temu's own site (up to 30% commission, no follower minimum); Shein's exists too, though its commission figures could only be confirmed via third-party sources during research. See Temu and Shein's affiliate and creator programs for the full comparison, including a new EU customs change and a French ban on influencer advertising for this category of brand.