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Zalando runs two separate programs: Zalando Lounge has an open, commission-based affiliate program via Awin — confirmed for Denmark directly on Awin's own page at 6% per sale, a 30-day cookie and 11 DKK per lead — while Collabary is Zalando's own tool for managing paid and gifted-product creator campaigns for brands that sell on Zalando, not a commission affiliate. Boozt also has an affiliate program via Awin, but none of Boozt's own pages confirm a fixed rate; third-party network listings cite scattered figures from 4% to 14%. Boozt also uses the payments platform Gigapay to scale nano- and micro-influencer collaborations.
Zalando isn't one program — it's two separate models. Zalando Lounge, Zalando's outlet/membership club, runs an open, commission-based affiliate program through the network Awin — confirmed for Denmark directly on Awin's own page: 6% commission per sale, a 30-day cookie, and 11 DKK per valid free-member lead. Collabary is something else entirely: Zalando Marketing Services' own tool for managing paid and gifted-product ("seeding") creator campaigns for brands that sell on Zalando — not a commission affiliate. Boozt also has an affiliate program via Awin, but none of Boozt's own pages confirm a fixed rate; third-party network listings cite scattered figures from 4% to 14%. Boozt also uses the payments platform Gigapay to scale nano- and micro-influencer collaborations — a separate, operational finding, not a commission rate.
Zalando Lounge is Zalando's outlet/membership club, selling branded goods up to 75% below recommended retail price. The program runs through the affiliate network Awin, and the Danish edition — "Lounge by Zalando DK" — has its own, publicly accessible page directly on Awin's platform. That page confirms: 6% commission per sale, a 30-day cookie lifetime, and 11 DKK per valid free-member lead. It's an open model in the sense described in open vs. application-only affiliate programs: an approved Awin publisher can sign up and get access to the tracking link without an individual negotiation with Zalando first. Awin is already the only one of the four networks in the affiliate tracking network comparison with a documented Danish platform, which Zalando Lounge's own DK page confirms in practice.
It matters that this only covers Zalando Lounge — the outlet club. Neither this research nor Awin's own page confirms an equivalent open commission program for the main store, zalando.dk, itself; Zalando's regular, full-price assortment isn't covered by the same 6% rate.
Collabary is a product of Zalando Marketing Services (ZMS), Zalando's own marketing services arm. It isn't a commission-based affiliate network like Awin — it's a campaign-management platform where a brand that sells its own products on Zalando can find, brief and pay creators for either paid collaborations or gifted-product-based "seeding" (unpaid product trials). According to an independent review by Influencer Marketing Hub, the platform has historically onboarded over 500,000 creators and worked with 250+ brands, with payment consolidated into a single invoice and a payment-processing fee of roughly 9% on top of a monthly subscription — these figures come from a third-party review, not from Zalando's own pricing page, and should be treated as indicative, not confirmed.
The practical takeaway for a brand: Zalando actually offers both models at once, just for two different purposes. The Lounge affiliate program is for publishers who want to earn commission linking to Zalando's own outlet assortment. Collabary is for brands that already sell through Zalando's marketplace and want help managing their own creator campaigns.
Boozt (Boozt Fashion AB, headquartered in Malmö) is a Nordic multi-brand online department store, with an affiliate program that, according to several independent third-party network listings, runs through Awin. Here the source quality is clearly worse than for Zalando Lounge: Boozt's own Awin page couldn't be confirmed directly in this research, and the secondary sources that do exist disagree with each other — one network listing cites 4-14% CPS (cost per sale), another cites 5-10% per sale. Neither figure comes from Boozt's own site. Treat both as unverified ranges, and confirm the actual rate directly with Awin or Boozt before basing a budget on either number. The same discipline applies regardless of which Danish or Nordic network is under consideration — see affiliate influencer marketing in Denmark for which networks are actually documented as active in the Danish market.
The second Boozt finding isn't about commission at all — it's about payment infrastructure: according to a customer case study published by the payments platform Gigapay (which acts as a "Merchant of Record" and consolidates creator payments into a single invoice for the brand), Boozt used Gigapay to triple its number of creator collaborations and reported a 10x ROI on campaigns, while expanding from mostly working with around 10 influencers a month to also including nano- and micro-influencers. These figures are Gigapay's own case-study claim about Boozt's results — not a number Boozt itself has published as a commission level or an official rate — and should be read as a vendor's own account of a customer story, not an independently verified measured effect.
| Zalando Lounge (Awin) | Collabary (Zalando's own tool) | Boozt (Awin, third-party reported) | |
|---|---|---|---|
| What it actually is | Open, commission-based affiliate program for Zalando's outlet club | Campaign-management and payment platform for brands selling on Zalando | Affiliate program for Boozt's own assortment |
| Who it's for | Publishers/creators who want to link to Zalando Lounge and earn commission | Brands already selling through Zalando's marketplace | Publishers/creators who want to link to Boozt |
| Payment model | 6% commission per sale + 11 DKK per lead (confirmed, Awin's own page) | Paid or unpaid ("seeding") creator fee, consolidated into a single invoice, ~9% payment-processing fee (third-party source) | 4-14% or 5-10% per sale, depending on source (neither figure confirmed by Boozt itself) |
| Cookie window | 30 days (confirmed) | Not applicable — not a tracking-cookie model | Not confirmed in this research |
| Confirmed Danish coverage | Yes — a dedicated "Lounge by Zalando DK" page on Awin | Not confirmed country by country | Not confirmed DK-specifically; Boozt is Nordic (HQ Malmö) |
IF you're a publisher or content site that wants to earn open commission linking to a named Nordic fashion outlet, with confirmed Danish terms → Zalando Lounge's Awin listing is a real, documented example, but remember it only covers the Lounge assortment, not all of zalando.dk.
IF you're a brand already selling your own products through Zalando's marketplace and want one consolidated tool to find, brief and pay creators for campaigns (paid or gifted-product-based) → Collabary is Zalando's own answer to that, separate from the affiliate model.
IF you're specifically considering Boozt's affiliate program → don't proceed with a budget based on 4%, 10% or 14% before confirming the actual, current rate directly with Awin or Boozt itself; the spread between the sources found is too wide to guess at.
IF your real challenge is scaling from a handful to many nano/micro creator collaborations without drowning in individual invoices → Boozt's experience, as described by Gigapay, points to payment infrastructure (a Merchant-of-Record solution) as the practical bottleneck, rather than the commission rate itself. If you need to build an equivalent program from scratch yourself, see how to set up an affiliate program, step by step for the same building blocks.
The figures below are hypothetical and for illustration only — not data from a Make Influence customer, and not figures from Zalando, Boozt, Awin or Gigapay themselves about what any actual customer earns.
Assume a Danish fashion blog generates DKK 8,000 in tracked sales in a given month through its Zalando Lounge affiliate link. At the confirmed 6% rate, commission is 8,000 × 0.06 = DKK 480, plus, say, 5 valid free-member leads × 11 DKK = 55 — a total of DKK 535 for the period.
Now assume the same blog had instead generated DKK 8,000 in sales through a Boozt affiliate link. At the low end of the unverified range (5%), commission is 8,000 × 0.05 = DKK 400. At the high end (14%), it's 8,000 × 0.14 = DKK 1,120 — a 2.8x difference, purely because the two sources that exist for Boozt's rate don't agree. That's exactly the kind of spread that makes it unreasonable to promise a publisher or a brand a specific commission figure before the rate is confirmed directly with the network.
Make Influence doesn't run any of the programs covered here — not Zalando Lounge's affiliate program, Collabary, or Boozt's affiliate program. Our experience is that a retailer-run affiliate or creator program like these solves a different problem than a curated influencer campaign: it gives access to the retailer's own assortment and logistics, but control over message, timing and brand fit typically sits with the retailer, not with your own brand. If you're weighing whether a program like this makes sense alongside your own curated collaborations, it's worth comparing it against the broader trade-off in choosing an affiliate tracking network — the same questions about fee model and documentation apply here.
No. The confirmed 6% rate and the other terms apply specifically to Zalando Lounge, the outlet club — not the main store's full assortment.
No. It's Zalando Marketing Services' own tool for managing paid and gifted-product creator campaigns for brands that sell on Zalando — a different model from a commission-based tracking cookie.
Not confirmed on Boozt's own page in this research. Third-party network listings cite scattered figures from 4% to 14%; confirm the current rate directly with Awin or Boozt before using a number in a budget.
No. Gigapay is a payments platform (Merchant of Record) that consolidates creator payments into a single invoice for the brand — it doesn't track sales or calculate commission the way Awin does.
Zalando Lounge, yes — there's a dedicated "Lounge by Zalando DK" page directly on Awin's platform. Boozt is Nordic, headquartered in Malmö, but no DK-specific rate could be confirmed in this research.
Yes — Zalando does exactly that: the Lounge affiliate program and Collabary run in parallel, for two different purposes and audiences.
No. Vinted, Europe's largest peer-to-peer secondhand marketplace and, since its 2024 acquisition of Trendsales, the dominant resale platform in Denmark, has no first-party affiliate program at all — only an ordinary "Invite a Friend" referral scheme that pays capped store vouchers, not tracked commission. See does Vinted have an affiliate program for creators? for what brands and creators do instead.
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