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Flying Tiger Copenhagen's Affiliate Program: Confirmed Active in Germany and Spain, Closed in Denmark
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Flying Tiger Copenhagen's affiliate program runs through the network Adtraction, but the Danish listing is closed to new affiliate sign-ups. The only confirmed open Adtraction listings are Germany and Spain (7% commission, 20-day cookie window); a separate listing with Sovrn Commerce (the network behind VigLink) is also marked open for an FR-labelled link, but discloses no terms. For a Danish creator, there is currently no confirmed, active way into the program.
Flying Tiger Copenhagen's affiliate program runs through the network Adtraction, but the Danish listing is closed to new affiliate sign-ups. The only confirmed open Adtraction listings are Germany and Spain (7% commission, 20-day cookie window); a separate listing with Sovrn Commerce (the network behind VigLink) is also marked open for an FR-labelled link, but discloses no terms. For a Danish creator, there is currently no confirmed, active way into the program — not via Adtraction, and not via any other confirmed listing.
Flying Tiger Copenhagen was founded in 1995 in Islands Brygge, Copenhagen, by Lennart Lajboschitz and his wife Suzanne (known as Suz). The couple had already run a store called Zebra since 1988, selling surplus umbrellas and other goods. The name "Tiger" comes from the fact that almost everything in the first store cost 10 kroner — pronounced "tier" in Danish, which sounds like "tiger". In 2012, Swedish private equity firm EQT Partners invested in parent company Zebra A/S and acquired a 70% stake. In 2021, both Lajboschitz and EQT sold their stakes to Danish investment firm Treville. Most recently, in May 2026, the chain was acquired by British private equity firm Modella Capital and placed under the new holding company Zebra Topco Limited. Per figures from 2023, the chain operates 931 stores across 42 countries with over 93 million customers annually; revenue was DKK 5.2 billion in 2024. These figures are secondary-sourced and not confirmed directly on Flying Tiger's own site in this research, so they are labelled by year rather than presented as current.
A third-party affiliate-program directory (affi.io) — the same evidentiary tier already used in the Academy's articles on Matas, Rains, Georg Jensen and HAY — shows Flying Tiger Copenhagen listed with Adtraction across nine separate markets, plus a separate BlueAff listing for Spain:
| Network | Market | Commission | Cookie window | Status |
|---|---|---|---|---|
| Adtraction | Germany (DE) | 7% | 20 days | Open |
| Adtraction | Spain (ES) | 7% | 20 days | Open |
| BlueAff | Spain (ES) | Not disclosed | Not disclosed | Open |
| Adtraction | Denmark (DK) | 7% | 20 days | Closed |
| Adtraction | Finland (FI) | 7% | 20 days | Closed |
| Adtraction | France (FR) | 7% | 20 days | Closed |
| Adtraction | Italy (IT) | 7% | 20 days | Closed |
| Adtraction | Netherlands (NL) | 7% | 20 days | Closed |
| Adtraction | Poland (PL) | 7% | 20 days | Closed |
| Adtraction | Sweden (SE) | 7% | 20 days | Closed |
The pattern is consistent: every closed Adtraction listing shares the same 7% rate and 20-day cookie as the open ones, suggesting one shared program design that's simply been opened in some markets and closed in others — rather than different, market-specific terms. This research couldn't access Adtraction's own listing directly (the network's merchant directory requires a login, the same limitation already documented for Rains, Matas and several other articles in this series), so every figure above is affi.io's third-party-confirmed data, not primary-source-confirmed.
Beyond the Adtraction and BlueAff listings, this research found an entirely separate listing with Sovrn Commerce (the network behind the affiliate tool VigLink): a page titled "Flying Tiger Copenhagen FR Affiliate Program", confirming "Open" approval status via flyingtiger.com. Neither commission rate nor cookie window is disclosed on the page, and the "Countries Accepted" field reads "Not Listed" — meaning the page neither confirms nor rules out Danish coverage, even though its own name points specifically to the French market. It's yet another network beyond Adtraction, and this research couldn't determine whether it genuinely gives a Danish creator access. Reported here as an open but unresolved secondary listing — not as confirmed Danish coverage.
Unlike several other named brands in this series (including Rains and Georg Jensen, both of which have or have had a Partner-ads listing), a targeted search for "Flying Tiger" combined with Partner-ads returned no dedicated listing. That's an honest negative finding, not proof no such program ever existed there — only that this research didn't find one.
Flying Tiger Copenhagen adds another pattern to the Academy's coverage of named, Danish-relevant affiliate programs: a program confirmed open in two other European countries (Germany and Spain), but confirmed closed specifically for Denmark — the same underlying pattern as ECCO, albeit in a different category (variety retail rather than footwear). That's distinct from IKEA, where the Danish market isn't confirmed either way, and from LEGO, where the Danish program is instead confirmed active right now. Compared with JYSK and Elgiganten, where this research found no confirmed active listing anywhere, Flying Tiger's situation is more concrete: a program that has demonstrably existed and continues to exist — just not for Danish affiliates.
Unlike Bang & Olufsen's B&O Collective, this research found no named, curated Flying Tiger ambassador arrangement for content creators — neither on the brand's own website nor in search results about creator collaborations. That's an honest negative finding, not a guarantee no such arrangement exists; a direct approach to Flying Tiger's own marketing team is the only route this research could point to.
IF you're a German or Spanish creator or publisher → Adtraction's confirmed 7% program with a 20-day cookie is the most solid place to start.
IF you have access to Sovrn Commerce/VigLink → the FR-labelled listing is marked open, but without a disclosed rate or cookie window; confirm the terms directly before building content around a specific figure.
IF you're a Danish creator → there is no confirmed, active Flying Tiger affiliate deal in any Danish network right now; a direct approach to Flying Tiger's own marketing team is the only route this research could point to.
IF you expected an ambassador program like B&O's → none was found; only the ordinary, partly closed affiliate program.
The figures below are hypothetical and illustrate only Adtraction's confirmed German/Spanish rate — they are not a Make Influence customer case and not a figure Flying Tiger itself has published as an example.
Assume a German content creator generates DKK 5,000 in tracked sales in a given month through their Adtraction Flying Tiger link, within the 20-day cookie window. At the confirmed rate of 7%, the commission is DKK 5,000 × 0.07 = DKK 350 for the period. Were the same creator to instead reach a Danish audience through the closed Danish link, the commission would be DKK 0 — not because the rate is lower, but because the Danish listing isn't accepting new sign-ups at all right now.
Make Influence doesn't have a documented customer case with Flying Tiger Copenhagen. Our experience with this type of international chain is that a program clearly active in a neighbouring market like Germany often gets misread as also covering Denmark — precisely because the commission rate and cookie window are identical across the closed and open listings. We always recommend confirming status directly with the network for your own market, rather than assuming coverage because a neighbouring country has an active program.
Not a confirmed, active one right now. The Danish Adtraction listing is marked closed, and no other confirmed Danish listing was found.
Germany and Spain via Adtraction (7% commission, 20-day cookie), plus a separate BlueAff listing for Spain with undisclosed terms.
A separate listing marked "Open" via flyingtiger.com, with no disclosed rate or cookie window. The accepted-countries field is empty, so this research can neither confirm nor rule out Danish coverage through it.
Not found in this research. There's no named, curated Flying Tiger ambassador arrangement equivalent to B&O Collective — only the ordinary affiliate program.
Strong on one point: rate and cookie window are consistently confirmed across several markets. Weak on the point that matters most for a Danish creator: the program doesn't cover Denmark right now. See the checklist for whether a retailer's affiliate program is worth a creator's time for the five points applied to several other named programs.
The confirmed open listings (Adtraction in Germany/Spain, BlueAff) look like ordinary, self-serve network sign-ups. See open vs application-only affiliate programs for the general trade-off between the two models.
A near-identical pattern: both have a program that demonstrably existed for the Danish market and is now closed, while the program remains active elsewhere. See ECCO's affiliate program for the full breakdown.
This research found no Flying Tiger listing with Partner-ads at all — only with Adtraction, which since 2024 has also absorbed Adservice's former customers. See Partner-ads vs. Adtraction compared for how the two networks differ.
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