ABOUT MAKE INFLUENCE

We are building Make Influence on a new foundation.

Make Influence looks different today than it did in the past. Today, we are building a more transparent, healthy and results-driven influencer marketing platform for brands and creators.

Not with big promises, unclear agreements or impressive claims without data. But with a clear focus on performance, trust and partnerships where both sides can see the value.

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WHAT WE ARE BUILDING ON

Transparency in every partnership

Data instead of guesswork

Healthy operations and long-term relationships

A NEW CHAPTER

From fast growth to healthy operations.

Make Influence has gone through a significant transformation.

The previous setup grew quickly, but it was not built on a sustainable foundation. That is why the new leadership chose to rebuild the company with a more focused organisation, a base in Aarhus and a clear goal.

We want to create a platform where influencer marketing becomes more transparent, more measurable and more fair for both brands and creators.

We are not trying to make influencer marketing more complicated. We are trying to make it more honest, measurable and useful.

Transparency

Brands should be able to see what their partnerships create. Not guess, hope or wait for manual reports.

Performance

We believe in influencer marketing that can be documented. Clicks, sales and results should be a natural part of every partnership.

Partnership

The best results happen when both the brand and the creator understand the agreement, the value and the direction.

Healthy operations

We are building Make Influence with a focus on long-term stability instead of fast growth without a foundation.

RESPONSIBILITY AND TRUST

We chose fairness over profit.

When the previous owners went bankrupt, several influencers were left with earned amounts that were never paid out.

When the new leadership took over Make Influence, we did not take over the legal obligations from the bankruptcy estate. But we did take on something else: the responsibility to rebuild trust in the platform.

That is why we established a legacy programme, where affected influencers were given the opportunity to gradually receive part of their previous balance through continued activity on the platform.

In one year, we have paid out more than 3 million DKK in legacy amounts to affected influencers.

Read the full story

We acknowledged the history

We established a legacy programme

We rebuilt trust through action

Data before guesswork

Clicks, sales and performance should be measurable.

Fair agreements

Both sides should understand the value of the partnership.

Real results

Visibility is good. But impact is better.

Long-term relationships

The best partnerships are built over time.

August 2024

The legacy programme was built

We established a programme for affected influencers and began the work of rebuilding trust.

January 2025

Safer payment flow

We built a more secure payment flow for brands, influencers and the platform.

December 2025

Automatic upfront payment

We made it easier to handle fixed payments directly through the platform.

February 2026

UGC feature launched

Brands can now work more structured with creator content and usage rights.

June 2026

New chat system

We made communication between brands and influencers more direct and efficient.

Summer 2026

New dashboard and AI assistant

We are working on a new visual dashboard, guided flows and our own AI assistant to help users faster.

MAKE INFLUENCE TODAY

Want to see how we work today?

We are building Make Influence with a focus on transparency, data and partnerships that can actually be measured. Book a demo and see whether the platform makes sense for your business.

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Our values

We're on the same mission, grouped together by our shared values and driven by our need to succeed.

Join our team

People minded

We show empathy, provide positive energy and always help eachother.

Problem solvers

We challenge the status quo with innovation, creativity and our desire to be the best.

Push beyond

We got something to prove and we're always learning, growing and striving to achieve more.

Own it

We embrace responsibility and holdourselves and each otheraccountable.

Our journey so far

AUG

2021

+100 million DKK in revenue generated

We reached our first 100 million DKK in revenue generated by companies through the marketplace, and 14 million DKK in commission for the influencers.

mar

2019

First full time employee

We hired our first full time employees, and by the end of the year we had grown into a team of 13 passionate and community driven professionals from all over Denmark.

jan